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The Cost of Certainty: Why Simple Truths Are Sometimes the Hardest to Accept
What simple truth might we be resisting, not because it is weak, but because it asks too much of the story we have told ourselves?
Life of Discovery
2 hours ago4 min read
The Problem with Our Memories
We tend to think of memory as a recording. Something happens. The brain stores it. Later, we press play and watch it again.
But that is not really how memory works.
Life of Discovery
1 day ago7 min read
Don’t Buy This Jacket!
In 2011, Patagonia ran a full-page ad in The New York Times on Black Friday. The headline was simple. Don’t buy this jacket.
Life of Discovery
May 11 min read
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